Dab tsi ua rau kev lag luam hauv TV zoo? Qhov no yog dab tsi cov neeg tsim ntawm lub cim (thiab ib txhij txaus ntshai) Puppy Monkey Baby kev lag luam tau txiav txim siab thaum lawv tuaj nrog lawv qhov chaw nto moo 2016 Super Bowl. Tau kawg, Super Bowl paub tias muaj qee qhov kev npau taws tshaj plaws, nco txog, thiab kev lag luam txaus ntshai nyob txhua qhov chaw, txhua lub sijhawm. Muab qhov tseeb tias tib neeg feem coob ntxub saib kev tshaj tawm thiab tso tseg tau tso tseg cable TV txhawm rau zam lawv, qhov tseeb tias ntau lab tus tib neeg xaiv los saib Super Bowl kev lag luam hais qee yam.
Thaum ntau qhov kev tshaj tawm zoo tshaj plaws Super Bowl, thiab kev tshaj tawm feem ntau, muaj cov npe A-daim ntawv teev npe nrov, tus tsim ntawm Puppy Monkey Baby zam lub sijhawm los ua lub hnub qub. Txawm tias Snickers tau paub tseeb tias yuav pov Betty White lig hauv lawv qhov chaw Super Bowl. Hloov chaw, lawv tau sim los nrog ib yam dab tsi nco ntsoov txhawm rau pab muag Mountain Dew lub zog haus, Kickstart. Qhov tshwm sim yog hluav taws kub xov xwm. Txhua leej txhua tus tau tham txog Puppy Monkey Baby. Thiab txawm hais tias cov neeg niaj hnub no yuav tsis nco qab dab tsi Puppy Monkey Baby tau tshaj tawm, lawv yeej nco ntsoov tus tsiaj. Tom qab tag nrho, nws yog ib qho nyuaj rau tsis pom tej yam zoo li ntawd. Nov yog qhov tseeb keeb kwm ntawm Puppy Monkey Baby Mountain Dew Super Bowl chaw…
Lub Tswv Yim Rau Puppy Monkey Baby Tau Ua Raws Li Kev Paub Super Bowl Ad Tropes
Cov lus teb rau Puppy Monkey Baby raug cais. Thaum sawv daws tab tom tham txog nws, ib nrab ntawm cov neeg saib tau raug cua tshuab los ntawm qhov zoo kawg nkaus lub ntsej muag-licking, conga-dancing Puppy Monkey Baby yog, lwm ib nrab yog qias neeg. Hmoov zoo, raws li keeb kwm ntawm qhov ncauj zoo nkauj los ntawm MEL Magazine, qhov no yog qhov tseeb cov lus teb uas tus tsim Monty Pera thiab Don Marshall Wilhelmi tau tom qab.
Monty thiab Don tau ntsib thaum ua haujlwm hauv kev tshaj tawm ntawm McCann thiab tom qab ntawd tau tsiv mus rau BBDO tshaj tawm lub koom haum uas koom tes nrog Mountain Dew rau lawv cov phiaj xwm xyoo 2016 uas ua rau tsim Puppy Monkey Baby.
"Puppy Monkey Baby yog peb thawj txoj haujlwm rau Mountain Dew. Peb tau nyob rau lwm tus account thiab peb tau hu rau lub Xya Hli lossis Lub Yim Hli ua ntej Super Bowl thiab tau muab tso rau txoj haujlwm no," Don piav qhia rau MEL Magazine. "Peb tsis paub tias nws yog Super Bowl tshaj tawm thaum xub thawj. Peb paub tias nws yog qhov chaw TV, tab sis lawv tseem tsis tau txiav txim siab tias nws yuav yog qhov chaw Super Bowl, yog li peb tsuas yog mus txog peb qhov chaw. Kev lag luam sim tsim ib lub tswv yim, peb tau txais kev hu xov tooj qhia rau peb tias nws yog rau Super Bowl, uas tsuas yog nce lub siab ntawm txhua yam, Super Bowl qhov chaw rau tus neeg siv khoom loj heev. Nws yog ib qho ntawm ob peb zaug hauv lub xyoo uas tib neeg nyiam tshaj tawm. Yog li thaum lub hom phiaj xaiv ua ib qho, qhov lawv tab tom nrhiav yog kom tau txais kev mloog - lawv xav tau tham txog."
Raws li Don, muaj kev sib tw khiav hauv lub ntiaj teb tshaj tawm uas Super Bowl cov chaw yog txhua yam hais txog cov menyuam dev ntxim hlub, menyuam mos, thiab tej yam ua dag tiag tiag. Thiab tseem muaj ntau tus liab koom nrog hauv kev lag luam. Vim li cas? Vim cov menyuam dev, liab, thiab me nyuam mos ntxim hlub heev thiab muag tau khoom … tshwj xeeb tshaj yog thaum lawv ua tej yam ntxim hlub.
"Cov no yog txhua yam kev paub txog ntawm Super Bowl ad. Cov no yog cov uas yeej cov ad metres thiab ntau yam qeb duas uas kev lag luam siv los ntsuas cov khoom no. Rau kev muaj tswv yim, nws yuav ua zoo. ntawm ib tug cliché kom muaj ib tug me nyuam hais lus los yog ib tug liab los yog ib tug dev, yog li ntawd peb xav tias, 'Cia peb sim siv lawv tag nrho,'" Monty said.
Thaum kawg tropes yog qhov kev tshoov siab rau Puppy Monkey Baby chaw. Lub tswv yim, uas pib nyob rau hauv jest, sai sai tau lub neej ntawm nws tus kheej.
"Thaum nws pib ua lus tso dag, nws tau ua ib qho kev tsis txaus siab rau cov khoom lag luam vim tias, kev tawm tswv yim, Mountain Dew Kickstart muaj peb yam khoom xyaw tseem ceeb: Roob Dew, caffeine, thiab kua txiv hmab txiv ntoo - lossis, qee yam uas. tsuas yog NW nyuam qhuav raug cai kua txiv hmab txiv ntoo. Thaum Don pom qhov kev sib txuas, peb xav tias tej zaum nws yog ntau tshaj li ib lub tswv yim dag xwb," Monty piav qhia.
Monty thiab Don's tus thawj coj kuj coj lub tswv yim. Txawm hais tias tus tsim ntawm Puppy Monkey Baby yuav tsum tau mus dhau ntau qhov kev hloov pauv vim lawv tau txhawj xeeb txog kev ntshai tsam lawv cov neeg tuaj saib. Thaum lawv muab lub tswv yim rau Roob Dew, cov lus teb yog tam sim ntawd 'Yog'.
Testing the Commercial And The Response to Puppy Monkey Baby
Hmoov tsis zoo, qhov kev tshaj tawm tau sim ua tsis zoo ua ntej nws raug tso tawm.
"Muaj ntau yam kev sim, tab sis nyob rau hauv cov ntaub ntawv ntawm "Puppy Monkey Baby," peb ua dab tsi hu ua animated, uas yog ib tug tiag tiag low-fi animated version ntawm koj coj mus muag. Qhov no yog ua ntej koj ntiav ib tug thawj coj. los yog txhua yam, yog li nws yog los ntawm peb thiab peb xav li cas, "Monty hais. "Roob Dew tiag tiag daig lawv lub caj dab tawm, ob qho tib si nrog kev sim thiab sab hauv. Roob Dew yog tus tswv los ntawm Pepsi thiab Pepsi ua ntau ntawm kev saib xyuas kev tshaj tawm, yog li tus thawj tswj hwm Roob Dew hom, Greg Lyons, yuav tsum tau muag nws cov saw hlau nyob ntawd. Nws tau ua siab loj heev."
Tom qab tsim tus menyuam dev animatronic txawv txawv thiab ua yeeb yaj kiab ua lag luam, nws tau tshaj tawm xyoo 2016 thiab coj lub ntiaj teb los ntawm cua daj cua dub. Tom qab tso tawm, Puppy Monkey Baby tau ua rau memes, cov khoom ua si plush, tsim cov ncuav mog qab zib hnub yug, Halloween costumes, thiab, tshwj xeeb tshaj yog, ntshai tiam neeg ntawm Super Bowl viewers.
