Tidal yog thawj zaug tau tsim tawm hauv xyoo 2010 hauv Norway ua tsaug rau kev siv zog ntawm ib txhais tes ntawm cov kws tshaj lij. Tsis pub dhau ob peb xyoos, nws tau dhau los ua cov cuab yeej cuab tam ntawm ntau tus kws ntaus suab paj nruag, feem ntau Jay-Z, ib qho ntawm hip hop cov neeg muaj npe nrov tshaj plaws. (Txawm hais tias nws tau "pab" los ntawm nws tus poj niam Beyoncé thiab lwm tus neeg ua yeeb yam.) Marketed raws li "khoom kim heev" streaming kev pab cuam, dab tsi qee qhov kev xav yuav yog qhov loj tom ntej tau hloov mus rau tag nrho flop.
Tus qauv kev lag luam tau ua txhaum thaum pib, raws li qee tus kws tshaj lij, thiab cov kws ua yeeb yam koom nrog cov kev pabcuam tsis ua nws qhov kev nyiam. Xav txog yuav ua li cas Kanye West tau tso tawm ib qho album los ntawm kev pabcuam uas nws pheej rov kho dua tom qab nws tso tawm, hauv lwm lo lus, nws tso tawm ib daim ntawv tsis tiav. Jay-Z txij li thaum nws tau muag nws cov shares ntawm Tidal rau Block Inc, tab sis lub hmoov zoo ntawm cov kev pab cuam tsis zoo li yuav hloov txhua lub sijhawm sai sai. Cov no yog tag nrho cov laj thawj vim li cas Tidal flopped ua kev pabcuam streaming.
7 Tidal Yog Pretentious
A "khoom kim heev" kev pabcuam streaming, qhov ntawd txhais li cas? Zoo rau cov engineers ntawm Tidal nws txhais tau tias mloog suab paj nruag hauv hi-fi, siab def audio file. Rau qee tus neeg ua yeeb yam uas yog tus tswv ntawm kev pabcuam, nws txhais tau tias qee yam txawv thiab me ntsis esoteric. Madonna, ib tus tswv, tau hais tias lub hom phiaj ntawm kev pabcuam yog "nrhiav suab paj nruag thiab kos duab rov qab los ntawm thev naus laus zis." Txawm tus heck txhais li cas. Tsis tas li ntawd, txij li qhov kev pabcuam streaming yog ib qho ntawm cov thev naus laus zis, nws tsis tshua ua raws li kev xav tias nws tuaj yeem nqa tawm ntawm kev siv tshuab. Tab sis dua, Madonna, qhov ntawd txhais li cas!?
6 Tidal yog kim heev
Thaum Tidal debut nws raug nqi $ 20 ib hlis, thiab cov kev pabcuam hwm raug nqi ntau dua li ntawd. Tus nqi tau nqis los ntawm kev nthuav dav, tam sim no qhov kev pabcuam yog $ 10 ib hlis thiab qib hwm yog $ 20, tab sis tseem, qhov kev thuam loj ntawm Tidal thaum nws thawj zaug tau pib yog li cas cov neeg siv khoom xav tias nws kim dhau, txawm tias nws muaj cov kwj deg zoo dua. cov suab paj nruag los ntawm cov neeg ua yeeb yam zoo li Daft Punk, Kanye West, Jay-Z, thiab Beyoncé, cov kiv cua xav tau ntau dua li ib tus neeg ua yeeb yam nkaus xwb.
5 Kanye Frustrated Subscribers
Kanye's 2018 album Donda yog ib qho kev sib tw rau tus kws kos duab, vim nws xav kom cov nkauj zoo tag nrho, tab sis kev ntshaw kom ua tiav tuaj yeem ua rau kev txiav txim tsis zoo ntawm tus kws kos duab. Hauv lwm lo lus, yog tias tus kws kos duab obsesses dhau ib qho thiab rov ua dua nws dua thiab rov ua dua tsis yog sawv los ntawm qhov project tiav tuaj yeem ua rau txoj haujlwm raug kev txom nyem. Qhov no yog qhov tshwm sim rau Kanye West thaum nws tso Donda, nws tseem tso tawm cov nkauj nkaus xwb los ntawm Tidal, txhais tau tias txhua tus neeg uas xav tau cov nkauj yuav tsum tau them Tidal tus nqi them nqi tshaj, thiab ntxiv rau qhov kev ntxhov siab Kanye khaws cia cov album thiab tso tawm. nws tom qab kho. Tsis tas li ntawd, kev siv zog tso tawm tshwj xeeb los ntawm Tidal yog qhov tsis muaj txiaj ntsig, hackers thiab pirates tau nrawm rub tawm thiab faib cov lem, ntau rau Kanye thiab cov tswv ntawm Tidal kev ntxhov siab.
4 Muaj ntau qhov streaming platforms Twb tau
Kev tawm suab paj nruag thiab TV tau dhau los ua lag luam saturated. Txhawm rau saib kev lom zem muaj Apple TV +, Discovery +, Hulu, Disney +, Netflix, thiab ntau dua. Rau cov kiv cua suab paj nruag, lawv muaj Pandora, Spotify, YouTube, Apple Music, thiab txoj kev qub ntawm kev mloog suab paj nruag (cov ntaub ntawv, cassettes, thiab lwm yam). Yog li vim li cas Jay-Z, Coldplay, Daft Punk, Jack White, Beyoncé, Kanye West, thiab Madonna xav tias cov pej xeem tau mob siab rau lwm lub app los hnoos rau txhua hli yog qhov xav tsis thoob. Nws yog me ntsis tawm ntawm lawv, muab nws zoo. Hauv lwm lo lus, kev ua lag luam rau cov kev pabcuam streaming yog saturated, thiab nkag mus rau lub lag luam saturated nrog cov khoom uas twb muaj lawm tsis yog kev lag luam zoo.
3 Nkauj Ntsuag Ntsuag Ntsuag Ntsuag Ntsuag Li Lawv Ua
Coldplay, Jay-Z, Beyoncé, Madonna, thiab lwm tus kws ua yeeb yam ntawm Tidal yog ntau lab tus neeg nplua nuj thiab tseem tuaj yeem muag tawm qhov chaw rau lawv cov concerts. Tab sis lawv cov neeg tuaj saib yog cov neeg uas tau ua raws li lawv tau ntau xyoo. Ntau tus kws ua yeeb yam uas nws cov suab paj nruag tau muab rau Tidal muaj lub hauv paus loj heev, tab sis nws tsis tau loj hlob nyob rau ib ntus. Muaj tseeb, Daft Punk thiab Jack White tseem yog cov kws ntaus nkauj nrov, tab sis lawv puas yog daim pib kub thaum lawv nyob nruab nrab xyoo 2000? Cov tswv ntawm Tidal muaj lub zog loj, tab sis lawv yuav tau kwv yees ntau npaum li cas lub zog ntawd mus. Zoomers tsis xav mloog 63-xyoo-laus musicians nyiam Madonna.
2 Tidal pauv tswv yim Ntau zaus
Tidal launched hauv 2010 thiab nws tau hloov tes tsawg kawg 3 zaug txij li thaum. Ua ntej, nws yog tus tswv ntawm Aspiro lub tuam txhab, tom qab ntawd Project Panther Bidco Ltd, thiab nws tau rov pib ua thawj "tus kws ua yeeb yam" streaming kev pabcuam nrog cov hnub qub hauv qab no: Jay-Z, Beyoncé, Rihanna, Kanye West, Nicki Minaj, Daft Punk, Jack White, Madonna, Arcade Fire, Alicia Keys, Usher, Chris Martin, Calvin Harris, deadmau5, Jason Aldean thiab J. Cole. Tom qab ntawd hauv 2017 raws li qhov kev pabcuam tau tawm tsam Sprint tau yuav 33% ntawm lub tuam txhab shares. Niaj hnub no, qhov kev pabcuam yog los ntawm Block, yav tas los hu ua Square. Tsis tas yuav hais, qhov nyiaj pauv ntawm cov tswv cuab tuaj yeem cuam tshuam tsis zoo rau ib qho lag luam.
1 Tidal Flopped hauv lub lis piam rov pib dua
Thaum nws thawj zaug rov pib ua haujlwm ua yeeb yam hauv xyoo 2015 nws tau nce mus rau sab saum toj ntawm cov ntawv rub tawm thiab tau nyob rau saum 20 app rub tawm lub lim tiam. Tsis pub dhau ob lub lis piam, nws tsis yog nyob rau saum 700. Nws "overestimated tus nruab nrab mloog," raws li cov neeg thuam. Lub kaum sab xis uas Tidal yog qhov kev pabcuam "khoom kim heev" yog qhov sib txawv ntawm cov theem, cov txheej txheem qib muab "cd zoo suab" (HiFi tier) thiab compression zoo dua rau HiFi Plus tier. Detractors ntawm Tidal tau sai taw qhia tias qhov nruab nrab mloog tsis tuaj yeem qhia qhov txawv, tshwj xeeb tshaj yog tsis muaj lub mloog pob ntseg.
