Rihanna qhia hauv Los Angeles lub Fenty Beauty TikTok Lub Tsev, uas muab cov neeg tsim TikTok tshiab qhov chaw uas tso cai rau lawv muaj tswv yim.
"Peb tab tom sawv hauv thawj Fenty Beauty TikTok lub tsev," Rihanna hais. "Kuv tsuas yog xav tsim lub platform rau cov nthwv dej tom ntej ntawm cov neeg tsim cov ntsiab lus. Kuv xav tias peb tiam neeg yog cov mob hnyav tshaj plaws, tsis zoo, muaj tswv yim tshaj plaws. Kuv tsis tuaj yeem ua nws ib leeg, yog li koom nrog cov neeg uas muaj kev cuam tshuam rau ntiaj teb thiab kuv lub zej zog thiab kuv tiam neeg, qhov no yog lub hub."
TikTok influencers tau tuaj koom thiab tau ntsib Fenty Beauty House. Hauv kev tshaj tawm xov xwm los ntawm Harper's Bazaar, lub tsev muaj qhov chaw zoo nkauj, lub teeb ntuj rau kev tua cov yeeb yaj kiab, thiab "Make-up Pantry" uas yuav tso cai rau cov neeg muaj kev cuam tshuam los tsim cov ntsiab lus nyob ib puag ncig Fenty Beauty.
Makeup artists hauv tsev zoo nkauj suav nrog Emmy Combs (@emmycombss), Makayla (@makayladid), Savannah Palacio (@savpalacio), Kamaboko Gonpachiro (@challxn) thiab Dawn (@thedawndishsoap). Lawv tau tshaj tawm cov ntsiab lus zoo nkauj rau lawv cov neeg tuaj saib TikTok.
Vim li cas Qhov no Yog Lub Tswv Yim Ua Lag Luam Ntse?
TikTok lub tsev tab tom pib ua ib qho tshwm sim hauv Los Angeles. Raws li ib tsab xov xwm luam tawm los ntawm Mic, Lawv sawv cev rau cov neeg muaj kev cuam tshuam uas muaj cov hauv qab loj hauv kev tshaj xov xwm xws li Instagram, YouTube, thiab tam sim no TikTok. Qee tus neeg tsim cov ntsiab lus xaiv nyob nrog ib leeg thiab tsim kev lom zem, koom nrog cov ntsiab lus rau lawv lub platforms.
Raws li ib tsab xov xwm luam tawm los ntawm New York Times, Hype House yog qhov piv txwv tseem ceeb ntawm TikTok lub tsev zoo li. Cov neeg nyob hauv yuav tsum tsim cov ntsiab lus txhua hnub. Thomas Petrou, tus tsim ntawm Hype House thiab 21-xyoo-laus Youtube lub hnub qub tau hais rau cov ntawv tshaj tawm, Yog tias ib tug neeg plam tas li, lawv yuav tsis yog ib feem ntawm pab pawg no ntxiv lawm.”
"Koj tuaj yeem tsis tuaj yeem nrog peb nyob ib asthiv thiab tsis ua yeeb yaj kiab, nws yuav tsis ua haujlwm. Lub tsev tag nrho no yog tsim los rau kev tsim khoom. Yog tias koj xav mus noj mov, muaj ntau pua lub tsev uas cuam tshuam cov tog hauv LA txhua hnub so. Peb tsis xav ua li ntawd. Nws tsis yog nyob rau hauv txoj kab nrog ib tus neeg hauv lub tsev no lub npe. Lub tsev no yog hais txog kev tsim ib yam dab tsi loj, "said Petrou.
Josh Sadowski, lub hnub qub TikTok nrog yuav luag plaub lab tus thwjtim, hais rau New York Times, "TikTok tau coj pab pawg hluas ntawm tus tsim. Lub zog ntawd yog hom kev thawb rau ntau tus neeg tsim qub. Muaj tag nrho cov menyuam yaus uas xav tsiv mus rau LA thiab tsim cov ntsiab lus, thiab TikTok tau thawb lawv txoj kev loj hlob ntau heev. Txhua leej txhua tus yog tiag tiag, tiag tiag tsav. Lawv tab tom nqa lub zog ntawd rau LA, thiab nws rub tawm rau lwm tus. Tsis muaj leej twg xav plam."
Muaj cov tsev muaj peev xwm tshwm sim nyob ib puag ncig LA, ntxiv rau ntau haiv neeg uas Hype House zoo li tsis muaj. Dub TikTokers tab tom ua haujlwm los tawm tswv yim Melanin Mansion. Lwm pab pawg xws li Cabin Six, ib pab pawg uas txheeb xyuas tias yog queer tab tom ua haujlwm los tsim qhov chaw rau lawv tus kheej.
Qhov no txhais li cas rau Fenty Beauty?
Rihanna yuav tuaj yeem ncav cuag cov neeg tuaj saib dav dua nrog lub platform siv dav. Txawm hais tias lub hom phiaj tau ua tiav lawm, kev siv lub platform yuav ua kom cov nyiaj tau los nce ntxiv, thaum tsim qhov chaw rau cov neeg tsim cov ntsiab lus zoo nkauj kom muaj tswv yim.
