Kev lag luam suab paj nruag tam sim no raug hluav taws kub vim yuam cov neeg ua yeeb yam "cuam tshuam lub sijhawm kis ntawm TikTok" ua ntej tso lawv cov nkauj. Qhov no tau pib thaum cov neeg hu nkauj zoo li Halsey thiab FKA Twigs tsis ntev los no tau los txog ntawm lawv cov ntawv "tshem" TikTok kev lag luam tactics. Txawm li cas los xij, ntau tus kiv cua ntseeg tias cov "kev tiv thaiv kev lag luam" cov lus thov no yog qhov gimmick nws tus kheej. Nov yog qhov tshwm sim tiag tiag.
Halsey's Record Label Xav Kom 'Fake A Viral Moment On TikTok'
Lub Tsib Hlis 22, Halsey tau tshaj tawm TikTok cov yeeb yaj kiab uas nchuav cov tshuaj yej rau ntawm lawv daim ntawv teev npe hais kom lawv txhawb nqa lawv cov suab paj nruag ntawm lub platform."Lub hauv paus, kuv muaj ib zaj nkauj uas kuv nyiam uas kuv xav tso tawm ASAP, tab sis kuv daim ntawv teev npe yuav tsis cia kuv. Kuv tau nyob hauv kev lag luam no tau yim xyoo thiab kuv tau muag ntau dua 165 lab cov ntaub ntawv," lawv sau. "Thiab kuv lub tuam txhab cov ntaub ntawv tau hais tias kuv tsis tuaj yeem tso tawm tshwj tsis yog lawv tuaj yeem dag lub sijhawm kis mob ntawm TikTok. Txhua yam yog kev lag luam." Qee tus kiv cua pib ua xyem xyav nws cov lus thov uas lawv tau teb: "Kuv yog txoj hauv kev dhau los ua kom ua ib yam dab tsi zoo li no tsis muaj laj thawj lossis siv qhov no los ua kev lag luam."
Qee tus neeg ntxub kuj tau sau tseg tias Halsey tau txais lawv "kev ua haujlwm" tom qab lawv cov lus hnyav ntawm Iggy Azalea. "Tom qab Halsey ntsib teeb meem daim ntawv lo, @IGGYAZALEA tweets: 'Hate to tell you kuv hais rau koj,'" tau sau ib nplooj ntawv kiv cua Twitter rau Azalea. "Ob peb xyoos dhau los, Halsey tau tawm tswv yim rau tus rapper: 'Nws yog ib tug neeg ruam. Kuv saib nws txoj hauj lwm kawg thiab nws tau ntxim nyiam heev.' KARMA." Kiv cua ntawm Halsey sai sai tuaj rau nws tiv thaiv, hais tias tib neeg yuav tsum tsis txhob tsis quav ntsej lawv cov lus thov txog lawv cov suab paj nruag.
"[Kuv] nkees heev uas pom tl txhuam tawm halsey qhov kev ncaj ncees abt nws daim ntawv teev npe tuav nws lub suab paj nruag raug ntes bc koj txhua tus ntseeg tias cov kws ntaus nkauj tsis ua haujlwm nyuaj," tweeted tus kiv cua. "Koj paub tias vim li cas kev lag luam suab paj nruag nyuaj heev yog bc koj yuav tsis ua nws yog tias koj tsis ua haujlwm rau nws txoj cai." Lwm tus kuj "[thov] rau Halsey pib nws tus kheej cov ntawv sau thiab ua txhua yam uas lawv xav tau."
FKA Twigs' Label hais tias nws 'tsis ua kom txaus' ntawm TikTok
Ob peb hnub ua ntej Halsey lub foob pob TikTok, FKA Twigs kuj tau qhia txog qhov kev paub zoo sib xws nrog nws daim ntawv teev npe. "Txhua daim ntawv sau npe thov yog TikToks thiab kuv tau hais rau hnub no vim tsis ua kom txaus," nws tau sau rau hauv cov yeeb yaj kiab tam sim no ntawm lub xyoo rub tawm tshaj plaws. Tab sis raws li DAZED, Twigs '"TikTok lub xub ntiag tau hloov pauv pom" txij li cov yeeb yaj kiab viral ntawd. Cov ntawv tshaj tawm kuj tau hais txog Charli XCX cov lus thov thaum xyoo 2021 - nug txog qhov tseeb ntawm cov ntawv thov tawm tsam cov ntawv sau.
Nyob rau hauv TikTok video, Charli sau, "thaum daim ntawv thov kom kuv tshaj tawm kuv 8th tiktok ntawm lub lim tiam" thaum lub platform lub ntsiab lus "tsis xav nyob ntawm no" suab ua si hauv keeb kwm yav dhau. Tom qab ntawd, nws tau sau txog nws hauv Twitter, hais tias, "tsis yog kuv - Kuv tsuas yog dag rau kev lom zem xwb." Tom qab ntawd, ntau tus xav tias cov yeeb yaj kiab no yuav yog "lub sijhawm kis" nws tus kheej, suav nrog Halsey's. "Puas tsis muaj leej twg tuaj yeem khaws cov tshiab zoo li txoj kev txhawb nqa yog 'kev tiv thaiv kev lag luam?'" ib qho internet sleuth tweeted txog qhov teeb meem. "charli xcx's tag nrho album rollout yog lus 'kuv daim ntawv lo yog phem heev', koj xav tias ib daim ntawv lo yuav tso cai qhov ntawd? nws yog tag nrho cov orchestration loj."
Florence Welch hais tias nws daim ntawv lo yog 'Thov rau Lo-Fi TikToks'
Welch tseem raug liam tias ua rau "kev tawm tsam kev lag luam" video TikTok. Ob lub hlis ua ntej Halsey's viral TikTok clip, nws tau thov hauv cov yeeb yaj kiab acapella tias "Lub npe thov rau kuv rau [lo] fi TikToks' yog li koj mus ntawm no. Thov xa kev pab." Nws tau dhau los ua ib qho ntawm nws cov ntawv tshaj tawm hauv lub app. "Yog li qhov no rov qab," nws tau sau ib qho ntawm cov yeeb yaj kiab. Raws li cov kws tshawb nrhiav hauv social media pib txuas cov dots, ntau tus neeg pib nug Halsey's. Cov neeg tsis muaj kuv hitmaker ces qhia meej lawv cov lus iab liam thawj zaug.
"Nws tsis yog hais txog kev ua TikToks Kuv twb ua TikToks!" Halsey sau. "Lawv hais tias yog tias lawv tsis ncav cuag qee qhov kev xav ntawm lub hom phiaj ntawm kev xav lossis kev ua phem ces lawv yuav tsis muab hnub tso rau kuv kiag li. Kuv tsis thov kom raug tsim txom!" Raws li GQ, tus tsim hluav taws xob Salute pom zoo nrog tus neeg hu nkauj lub ntsiab lus. Nws hais tias nws tsis yog lub platform tiag tiag tab sis ntau ntxiv txog "kev coj ua suab paj nruag kev lag luam" uas tau ua teeb meem rau lub sijhawm ntev tshaj plaws tam sim no. "Tshwj tsis yog kev lag luam hloov nws tus cwj pwm ntawm kev ua yeeb yam, kuv tsis xav tias qhov teeb meem yuav mus txawm tias koj coj TikTok tawm ntawm qhov sib npaug," nws tweeted.
